Why You Need to Employ a PPC Agency

Many people when considering starting PPC campaigns in order to generate more leads and custom think that they can do it themselves. After watching a few short videos and reading a couple of blogs they believe that are qualified to do it themselves and that they don’t need help from professionals. However this can be incredibly detrimental, and result in businesses losing money. When considering starting PPC campaigns people should always seek assistance from a PPC agency, and here’s why:

 

Why You Should Leave Your PPC to the Experts

 

  • PPC is not something that people can learn overnight. It is incredibly complex and there’s a lot of things to consider including but not limited to keyword match types, location extensions and site links. Different businesses require different methods and experts are able to quickly identify what each individual company needs to do in order to succeed. Professional PPC agencies are required to take a number of exams in order to receive their qualifications – These exams provide them with a good insight, but their experience within the field is also not to be forgotten.
  • PPC agencies have access to so many more tools than individuals do. Anyone is free to use the AdWords Keywords Planner, however when planning a campaign professionals typically use paid for tools which provide much more information and statistics.
  • You might think that you know that best keywords for your business, however there is a strong chance that you could be wrong. Professionals will be able to delve into keyword research much better than you have ever done, finding keywords that you’ve been missing including plurals, misspellings and abbreviations. Not only this, but they will know exactly which match type you should be using.
  • When running PPC campaigns people are often shocked about how much time it can take up. By letting experts handle this for you, you will be able to better utilise your time and be provided with extra time to focus on other marketing and business aspects.
  • Reporting! When letting a PPC agency run your AdWords campaign you will typically be provided with ongoing reports, showing you how your campaign has progressed and showing you exactly what you have been getting for you money, enabling you to quickly identify whether it is working or not for you.
  • Employing PPC professionals will help you sleep at night. You won’t be up worrying whether you are doing things right. Instead you will know that your campaign is in safe hands, and you will hardly have to think about it at all.

If after reading this you have quickly realised that you need to hire a PPC agency, we would advise you to go ahead. It won’t be something that you will regret. However, it is vital that you take your time to find a reputable add recommended company, ensuring that you do your research, choosing company with great reviews and testimonials.

 

 

 

Moving Tips to Make Your Life Easier

Buying a new home can be one of the most wonderful and exiting times in a person life, however if there is one thing that puts people off and scares them senseless it is the thought of all of the organising and packing in which moving requires. To relieve people of stress and anxiety, here we have compiled a list of key tips for all considering moving, which will hopefully work to put people’s minds at ease…

Moving in London

Moving tips for you

  1. Pack an essentials bag or box. Upon arriving at your new home, it is likely that you will be really tired and not in the mood to rummage through your boxes for pyjamas, toiletries and other essentials, therefore it is vital to have everything that you are going to need in one easy to reach box/bag.
  2. Label, label, label. Not only should all removal boxes be labelled detailing which room they need to be taken to upon arrival at your new home, but in addition to this you should also make lists of what items are in each box so if you need to quickly find anything for any reason it will be easy to do so.
  3. Pre-clean the bathroom and kitchen. Off course this step can only be completed by those that have keys and access to their new homes before their moving days, but where possible it is advised the people pre-clean the bathroom and kitchen of their new house to make it feel welcoming upon arrival and also to allow for showers to be had at the end of the day and food to be made. Don’t worry if you don’t have the keys in advance though, you can always enjoy a well-deserved takeaway.
  4. Employ a removals team. Hiring a leading London removal company to assist you with your move will make a world of difference, relieving you from stress and freeing up your day to ensure that other steps needed for a smooth house move are completed such as redirecting post and informing people regarding your new address.
  5. Declutter in advance. When packing up your belongings if you come across any items that you haven’t used for a long time and have no intention of using in the future, you should simply get rid of them. Take things to the charity shop, give things to friends and recycle, there is no point in taking clutter from one house to another.
  6. Consider children and pets. Both children and pets can get extremely stressed and confused on moving day, with so much going on and a lot to take in therefore where possible you should arrange for someone to look after them for you for the day.

The art of batik – creating clothes and crafts with real history

It is seen as increasingly important that we not only as ethical consumers, pay attention to the origins of the things we buy, but also the processes which have gone into them. When it comes to clothing, the method behind the making can be very fascinating indeed. This is a time of year where we often reflect on or summer fashion choices; with woven, rustic-looking dress seeing a resurgence this year. Some of these pieces are created through batik – the ancient wax dyeing of fabric.

Wax dyeing with a difference

Batik could be seen as an art dating from Egypt in the 4th Century. In this period, the wax dyeing of fabric was used as part of the mummification process. Batik also has a bold history in Java, Indonesia, as all the materials needed are native there – cotton, beeswax and plants which can yield different types of dye.  The technique of treating material in this way was then covered in Europe when Stamford Raffles., from London, became governor of Java. Text was published in 1817 where he referenced the process; and people often admired batik fabric for its fine colour and durability.

Try it yourself

batik fabric

The waxed and colourful cloth which is the result of batik can be put to a number of uses. Currently trendy in the UK is the craze for rugs and throws: adding some layers to the home interior. Batik after all provides an excellent interior feature, as it is the type of material which is eye-catching and interesting. You can also make your own batik creations, as increasing numbers of establishments are offering the material for you to buy. A prime example is The Remnant House, a proud purveyor of a range of materials available for creativity and craft. For more information you can visit their website directly!

Struggling with your Business Online? Try SEO!

It’s tough to be noticed online. There is so much competition out there it can be incredibly disheartening when your site is seemingly stagnant amidst the rest, and it might have you focussing on high street sales over potential online success. But with search engine optimisation (SEO) any site has a chance to rise above the competition and find success. It’s just a case of having it implemented correctly!

Rank up with SEO

 

internet marketing services

SEO helps you to be noticed on search engines; as well-implemented SEO is rewarded with high search engine rankings. Google have whole teams dedicated to SEO, and have even recently been looking for a new head of SEO, so you know it isn’t a random collection of words thrown around which leads to nothing.

The right use of keywords, links, content and web design are the keys to succeeding with SEO, but for many, it’s hard to know where to start, never mind using all the techniques correctly. It’s easy to fall into black hat methods when you aren’t familiar with SEO, and these spam driven methods lead to a drop in ranks rather than a rise. Sites used to get away with tricking the system, but Google has become far too smart!

The best way to rise with SEO is to contact the experts, and for the best in internet marketing services, Ranking Solutions offers an array of services to get your site to the top of Google!

Rise up the Ranks with Ranking Solutions

Ranking Solutions is a leading UK website marketing company, offering their services at competitive prices. SEO, PPC marketing, content, social media, web design and conversion optimisation are just some of the services offered, and with over fifteen years of industry experience, Ranking Solutions know the best organic methods to get you your desired results. Packages can be tailored to your needs, and services are suitable for businesses of all sizes, so everyone has an opportunity to find success on the net!

To view the full range of online marketing services available at Ranking Solutions, visit the company’s website today, and enjoy a future of high ranks and extra traffic!